OOFOS
Liz White is an accomplished professional with extensive experience in leadership roles within the marketing and customer strategy sectors. As Chief Marketing Officer at OOFOS and Chief Customer Officer at FULLBEAUTY Brands, Liz has demonstrated expertise in driving customer engagement and brand growth. Additionally, Liz served as the Global CEO (Interim) and a member of the Board of Directors at Soko, showcasing strong executive capabilities. Prior experience includes serving as Head of Strategy & Development at Poshly Inc., where strategic direction and development initiatives were prioritized.
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OOFOS
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Oofos is a footwear brand that offers recovery footwear for both men and women. The brand absorbs 37% more impact than traditional foam footwear materials thanks to proprietary OOfoamTM technology, providing the ideal balance of cushion and stability. It helps the deep intrinsic muscles of the feet "wake up" and do their job—supportingthe "whole" body to perform and feel its best.Oofos was launched in 2011 and is based in Braintree, Massachusetts.