Ooooby
Pete Russell began their career in 2005 as Co-founder of Swheet, a Mini Green Smoothie company. In 2007, they co-founded Source Food & Drink, an operations fulfilment company for specialised food and beverage brands. Pete exited as a Director and Shareholder in April 2009, 22 months from launch. In 2008, Pete founded Ooooby, a decentralised marketplace for small-scale producers to sell through a national network of independent regional hubs.
Pete Russell attained a Bachelor's degree in Economics & Finance from Western Sydney University in 1991.
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Ooooby
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Ooooby (Out of our own backyards) makes local food convenient and affordable. By doing this they increase the strength of local economies while eating more nutritious and better tasting food. Ooooby links local food producers through an innovative low cost food distribution service.