Marcela Picos Perez

Marcela Picos Perez is an accomplished marketing professional with extensive experience in performance marketing and growth strategy. Currently serving as VP of Performance Marketing at Open English since September 2021, Marcela oversees global marketing efforts targeting key regions including the US Hispanic market and Latin America. Prior roles include Head of Growth at Platzi, where Marcela focused on student acquisition and branding, and Senior Director of Growth and Marketing at Kueski, where Marcela expanded the marketing department significantly. Additional expertise includes leadership positions in digital operations and client service across various organizations, demonstrating a strong track record in user acquisition and integrated marketing strategies. Marcela holds a Bachelor of Business Administration from Our Lady of the Lake University and a degree in Marketing from Universidad de las Américas, along with specialized training in Social Media Analytics.