Open Network For Digital Commerce (ONDC)
Rachita Gupta is a seasoned marketing professional with extensive experience in leading global marketing initiatives across various sectors. Currently serving as Head & VP - Marketing at Open Network For Digital Commerce (ONDC), Rachita previously held significant roles at Tech Mahindra, HCL Technologies, Pearson India, Spice Digital, Idea Cellular Limited, and Bharti Airtel Limited. At Tech Mahindra, Rachita oversaw global marketing for digital services, while at HCL Technologies, responsibilities included influencer relations and client servicing strategies. Rachita’s background encompasses a rich blend of B2B and B2C marketing, product management, and strategic initiatives, contributing to substantial revenue growth. Educational achievements include executive leadership training from Cornell University and digital marketing certification from the University of Illinois Urbana-Champaign.
Open Network For Digital Commerce (ONDC)
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Open Network for Digital Commerce (ONDC) is a market-led initiative aimed at enabling interoperability in Digital Commerce. Based on the principles of Openness, it aims to enable unbundling Digital Commerce, democratising Digital Commerce and unlock value for all parts of Digital Commerce, as well as enable innovation to unlock the next chapter of Digital Commerce