Sidney Waterfall

Sidney Waterfall is an accomplished marketing leader with extensive experience in demand generation and go-to-market strategy across various industries, particularly in B2B SaaS. Currently serving as Vice President of Marketing at OpenBrand, Sidney oversees the marketing team and is responsible for positioning, messaging, and pipeline management. Previous roles include Senior Vice President of Growth at Refine Labs, where Sidney led GTM strategy, and co-founding Passetto, a growth advisory firm for SaaS scaling. Other notable positions include Director of Demand Generation at ally.io and Head of Veterinary Marketing at Trupanion. Sidney holds a Bachelor's Degree in Marketing with a minor in International Business from Washington State University.