Joachim Lyon

Director, Customer Insights And Strategy at Opendoor

Joachim Lyon is an experienced professional in customer insights and strategy, currently serving as the Director of Customer Insights and Strategy at Opendoor since June 2025. Previously, Joachim worked at LegalZoom in an insights and design strategy role from February 2022 to June 2025 and at Intuit as a Principal and Senior Researcher in the Insights & Design Strategy team from May 2017 to February 2022, focusing on the Small Business Group. Earlier in the career, Joachim held a PhD Internship at IDEO and was a Doctoral Researcher at Stanford University, where the PhD dissertation examined the evolution of professions and competition in new markets through immersive ethnographies. Joachim also contributed as a Staff Researcher and Lab Manager at the Interactive Cognition Lab. Academically, Joachim earned a PhD in Sociology of Work, Organizations, and Professions from Stanford University, an MS with Distinction in Philosophy of Cognitive Science from The University of Edinburgh, studied abroad at Peking University, and holds a BA in Cognitive Science with a focus on Chinese from UC San Diego.

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Opendoor

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Opendoor’s mission is to empower everyone with the freedom to move. Since 2014, Opendoor has provided people across the US with a radically simple way to buy, sell or trade-in a home. Headquartered in San Francisco, Opendoor has just under 1,500 employees.