Operative
Barry Dyer is a seasoned executive with extensive experience in service delivery and operational management across various sectors, including media, healthcare, and technology. Currently serving as Senior Vice President of Services Delivery at Operative since 2023, Dyer specializes in accelerating revenue growth for major media companies. Prior roles include Chief Customer Officer at Cloud Inventory®, Senior Vice President of Professional Services at symplr, and Vice President & General Manager at Oracle, where Dyer directed strategy and consulting programs. Dyer also held leadership positions at Cerner Corporation and Accenture, focusing on healthcare transformation and large-scale business transformations, respectively. Dyer holds a Bachelor's Degree in Industrial Operations, Business Management & Economics from Iowa State University and an MBA from Drake University.
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Operative
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With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.