Operative
Michael Grossi is the current CEO of Operative and was previously the CEO of HealthcareSource and Ipswitch, Inc. Michael has over 25 years of experience in the software industry and has led the sale of two companies.
Michael began their career as a software engineer and quickly rose through the ranks to become a CEO. Michael has a proven track record of success and is known for their ability to grow companies and drive profits.
Under Michael's leadership, Operative has become one of the leading software companies in the world. Michael has grown the company significantly and has plans to continue expanding its reach.
Michael Grossi has a BSBA in Finance from Villanova University and an MBA in Finance from Bentley University.
Ben Tatta - Chief Commercial Officer, Mike Napodano - Chief Delivery & Information Officer, and Seth Metsch - General Counsel report to Michael Grossi.
This person is not in any offices
Operative
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With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.