Operative
Prashanth V M is an experienced QA Manager at Operative, a SintecMedia Company, since November 2021. Prior to this role, Prashanth served as QA Team Lead at SintecMedia from June 2017 to December 2021. Prashanth's career began at Support.com, where a progression from Associate Software Engineer to Principal Software Engineer occurred between July 2006 and December 2016. Key accomplishments include leading a QA team through Agile SDLC phases, creating test plans and strategies, implementing automation for SSRS deployment, and enhancing regression testing. Prashanth has a strong background in test case design, defect reporting, and process improvements that significantly reduced post-production defects.
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Operative
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With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.