Opia
Ian Scoffield is an accomplished finance professional with extensive experience in senior leadership roles across various industries. Currently serving as Chief Financial Officer at Opia, Scoffield leads financial strategies for a creative sales promotion consultancy. Prior to this, Scoffield was the Chief Financial Officer at Limelight Sports, focusing on sports marketing and active consumer engagement, and at The Karma Communications Group, overseeing financial operations for the largest independent UK advertising and marketing group. Earlier roles include Finance & Commercial Director at What If! Innovation Partners, and Finance Director and Interim CEO at Cohn & Wolfe, a prominent PR agency. Scoffield is a Fellow Chartered Accountant and holds a BSc from the University of Leeds.
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Opia
Opia provide a smart alternative to costly price discounts, our innovative sales promotions deliver greater volume at a lower cost, while our lifecycle solutions harness the potential from your customer relationships to generate lifetime value.With twelve years’ experience in delivering sales promotions, we partner with world-leading brands todesign creative sales promotion solutions that drive sales, increase brand loyalty and grow their market share.