Alicia Lin

Alicia Lin is an experienced marketing professional with a strong background in trade marketing and brand management. Currently serving as the Assistant Trade Marketing Manager at OPPO since April 2021, Alicia focuses on developing channel marketing strategies and enhancing brand synergy through CRM tools and customer events. Previously, as a Senior Trade Marketing Specialist, Alicia executed mobile phone launch strategies and collaborated with cross-functional teams to achieve campaign KPIs. Earlier roles include Marketing Specialist at 第一線, where Alicia specialized in Enterprise Network Solutions, and Business Development Specialist at Tonlin Department Store Co, where competitive intelligence and brand strategy were key responsibilities. Alicia began their career as a Marketing Assistant at 亞洲廣播股份有限公司 (亞洲電台) and holds a Bachelor's degree in Radio, Television and Film from Shih Hsin University.