OptiBrand Rx
Dominick C. has extensive experience in strategic market research and business development within the healthcare and branding sectors. Currently serving as President and Executive Vice President at OptiBrand Rx since March 2013, Dominick C. leads initiatives to optimize brand performance and create customized methodologies for market challenges. Prior roles include Vice President at CBX, where Dominick C. focused on business development and client relationships; Director of Business Development at Brand Engineers and Dragon Rouge, both of which involved establishing client connections and conducting quantitative research; and Director of Brand Development at Brand Institute, responsible for global business growth and training initiatives. Dominick C. holds a Bachelor of Business Administration in Marketing from Dowling College.
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OptiBrand Rx
Overview: OptiBrand Rx is a full-service, global, strategic market research company that specializes in the healthcare industry and offers both qualitative and quantitative research capabilities - all done in house. Our methodology is customizable, boutique, and never a one size fits all approach. We provide personalized solutions to help healthcare marketers make better-informed, data-driven, strategic decisions. Our mission is to be your trusted partner in the healthcare industry, providing you with the insightful data you need to differentiate, and give you a reason to Love Your Brand™. At OptiBrand Rx, we believe in helping you stand out in a competitive market by developing innovative strategies through cutting-edge research. With OptiBrand Rx as your supporter, you can be confident in our ability to deliver valuable insights and recommendations that drive your brand's success. Let us help you achieve your full potential and fuel the performance of your brand. Specialties: At OptiBrand Rx, we specialize in providing customizable research solutions to help healthcare marketers make informed decisions. Our services include: • Brand Positioning Development, Brand Positioning Validation and Optimization Research, and Brand Repositioning • Brand Strategy, Strategic Market Research, Insight Mining and Mapping, Insight Development, Lifecycle Management Optimization, and Prioritization Research • Quantitative Research, Demand Study, Tracking Study ATU, and Segmentation • Forecasting, TPP Research, Attribute Laddering Research, Market Mapping, and CVA/ Detail Aid Research • Message and Concept Testing • Qualitative Research, and Transactional and Emotive Journeys • Eye-Tracking