OptiBrand Rx
Sumit Agrawal is an experienced professional in market research and brand strategy, currently serving as the Executive Vice President at OptiBrand Rx since October 2013. Throughout a career marked by progressive leadership roles in brand engagement, Sumit has held positions including Vice President, Sr. Director, and Director at OptiBrand Rx. In addition to this role, Sumit co-founded RaceMotive in May 2020, focusing on operations and event planning. Sumit's entrepreneurial spirit is also reflected in the co-founding of SlipStream Racing Events, where digital content and event planning were key responsibilities until May 2020. Prior experience includes managerial and associate roles in brand positioning and business development at Brand Engineers, an internship at AstraZeneca in managed markets, and another internship at The Dow Chemical Company. Sumit holds a Bachelor of Science degree in Pharmaceutical Marketing and Management from the University of the Sciences in Philadelphia, obtained in 2010.
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OptiBrand Rx
Overview: OptiBrand Rx is a full-service, global, strategic market research company that specializes in the healthcare industry and offers both qualitative and quantitative research capabilities - all done in house. Our methodology is customizable, boutique, and never a one size fits all approach. We provide personalized solutions to help healthcare marketers make better-informed, data-driven, strategic decisions. Our mission is to be your trusted partner in the healthcare industry, providing you with the insightful data you need to differentiate, and give you a reason to Love Your Brand™. At OptiBrand Rx, we believe in helping you stand out in a competitive market by developing innovative strategies through cutting-edge research. With OptiBrand Rx as your supporter, you can be confident in our ability to deliver valuable insights and recommendations that drive your brand's success. Let us help you achieve your full potential and fuel the performance of your brand. Specialties: At OptiBrand Rx, we specialize in providing customizable research solutions to help healthcare marketers make informed decisions. Our services include: • Brand Positioning Development, Brand Positioning Validation and Optimization Research, and Brand Repositioning • Brand Strategy, Strategic Market Research, Insight Mining and Mapping, Insight Development, Lifecycle Management Optimization, and Prioritization Research • Quantitative Research, Demand Study, Tracking Study ATU, and Segmentation • Forecasting, TPP Research, Attribute Laddering Research, Market Mapping, and CVA/ Detail Aid Research • Message and Concept Testing • Qualitative Research, and Transactional and Emotive Journeys • Eye-Tracking