Optic Nerve Eyewear
Nick Patston is an experienced sales professional with a focus on outdoor and apparel industries. Currently serving as Principal at Urban Outdoor Sales, LLC since January 2016, Patston represents renowned brands including Optic Nerve, Groove Life, Mountain Equipment, Baja Llama, CAT Apparel, and Thorogood Apparel. As an Independent Sales Representative for Optic Nerve Eyewear since July 2005, Patston has achieved recognition as the 2006 Rep Agency of the Year and continues to actively sell to various outdoor and specialty channels. Additional roles include representing Groove Life and Mountain Equipment since 2024 and 2023 respectively, along with ongoing representations at Baja Llama since 2022 and CAT Apparel since 2021. Previous experience includes positions at Propper International, QALO Inc., Brooking Industries, and Nightstick, demonstrating a robust background in outside sales and sales representation. Patston holds an Associate’s Degree in Applied Science from The Art Institutes, earned between 2001 and 2003.
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Optic Nerve Eyewear
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Optic Nerve has been independently owned since 1981 and is proudly headquartered in Colorado. We’re known to go the extra mile, dedicating excruciating thoughtfulness to features and innovation so nothing stands in the way of getting outside. Our products offer a little extra flare and a lot more value - all with steadfast commitment to sustainability and backed by a lifetime warranty.