OptifiNow
Linn Cook has a diverse background in sales and marketing, with a focus on the mortgage industry. Their work experience includes roles such as Vice President of Sales at OptifiNow, where they provided white glove service to customers and showcased the benefits of the platform. At Lender Price, they served as the SVP of Sales and Marketing, leading brand awareness initiatives and driving revenue growth. They also played a key role in launching the Lender Price Marketplace. Linn was involved in the launch of LendingQB, now known as MeridianLink Mortgage, where they held positions such as Director of Sales and Marketing and Senior Communications Manager. They were also a co-founder and marketing director at MeridianLink, Inc., a software startup that grew significantly and was acquired by a private equity firm. During their tenure, Linn developed sales and marketing strategies for three successful SaaS platforms.
Linn Cook attended UC San Diego from 1989 to 1994, where they earned a Bachelor of Science degree in Biochemistry.
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OptifiNow
OptifiNow started out a single product offering in 2001 — they delivered personalized sales communication via digital print. As the options for marketers to communicate with customers expanded, so did OptifiNow's Sales Enablement & Automation solution. As the web exploded with new social media offerings, it was becoming clear that buyerswere increasingly educating themselves on their problems/needs becoming more informed than ever. With more educated buyers the role of the sales force has changed.OptifiNow was created out of the needs of their clients to address this rapid change. The other key tenant that grew out of their customer’s needs was the overwhelming agreement to keep the software robust yet user friendly — in other words, create software that people want to use.