OptifiNow
Mike McGee is an experienced executive with a diverse background in finance, operations, and strategic consulting. As Co-Founder, COO, and CFO of OptifiNow since January 2019, Mike McGee has driven the development of a SaaS sales process and marketing platform that manages the entire sales funnel. Previously, Mike McGee co-founded W.E. McGee & Associates, where strategic growth and performance improvement services were provided to companies from January 2010 to January 2019. In a notable role as Executive Vice President and CFO at International Rectifier from January 1994 to July 2007, Mike McGee implemented global financial, IT, and risk management strategies as part of the executive team. Early career experience includes a Senior Manager position at E & Y, where management roles focused on auditing various industries. Mike McGee holds a Bachelor of Arts degree in Accounting and Computer Science from the University of San Diego.
This person is not in any teams
This person is not in any offices
OptifiNow
OptifiNow started out a single product offering in 2001 — they delivered personalized sales communication via digital print. As the options for marketers to communicate with customers expanded, so did OptifiNow's Sales Enablement & Automation solution. As the web exploded with new social media offerings, it was becoming clear that buyerswere increasingly educating themselves on their problems/needs becoming more informed than ever. With more educated buyers the role of the sales force has changed.OptifiNow was created out of the needs of their clients to address this rapid change. The other key tenant that grew out of their customer’s needs was the overwhelming agreement to keep the software robust yet user friendly — in other words, create software that people want to use.