Optimics
Matěj Šolc is a highly skilled Digital Analyst and Developer with extensive experience in web analytics, optimization, and digital consulting. Currently serving as a Consulting CME at Optimics since March 2023, Matěj specializes in configuration tracking and A/B testing for prominent websites within the CME Group. The expertise in implementing Google Analytics and Google Tag Manager facilitates comprehensive insights into website performance. Matěj also runs a consulting business, Matej Solc OSVC, focusing on advanced measurement techniques and web performance analysis. Previous roles include a Senior Consultant at Quadient, where responsibilities included deploying customer communication solutions, and various developer positions where Matěj demonstrated proficiency in server administration, frontend development, and C# programming. Matěj's educational background includes studies at Střední Škola Aplikované Kybernetiky Hradec Králové from 2008 to 2012.
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Optimics
Optimics is an expert in the world of digital analytics and business & marketing technology area. We are on the mission to set the trends in the world of analytics and technology innovations. Our team consists of highly skilled experts – analysts, developers, and consultants – who have a great passion for what they do. But mostly we are a bunch of people with unique know-how, ideas, and dreams that allow us to grow and make Optimics, and the world around us a better place. For all of our clients, we are a long-term digital partner, not just a fling. We understand each part of the clients’ online ecosystem and are able to support them every step of the way. ✅We specialize in digital tracking, gathering and interpretation of data, and custom implementations using cutting edge technologies. ✅We are the masters of advanced integrations and are ready to utilize the benefits of machine learning and AI to get the most out of both web and mobile data. ✅We improve UX, websites and apps business performance, and we personalize the content so that it brings joy to the users and higher revenue to the clients. ✅Another domain of our expertise is the integration and support of advertising tools and technologies for publishers and advertisers. We are operating from Prague, Czech Republic alongside major clients from across Europe and our technology partners are leading vendors such as Google, Adobe, and SAS.