Optimics
Natália Kalafutová is a Junior Data Engineer at Optimics, with experience in tracking user behavior across various sectors, including banking data and e-commerce. Skilled in SQL for querying large datasets in BigQuery and Snowflake, Natália also served as a Digital Analyst & Consultant. Prior roles include Junior Campaign Specialist at Marketup s.r.o., managing PPC campaigns on platforms like Google Ads and Facebook Ads, and a Marketing Analyst Intern at Q Designers. Additional experience includes a Marketing Internship at UNIFER and a sales assistant role at LPP Retail Czech Republic s.r.o. Natália holds a Bachelor's degree in Online Marketing from the Faculty of Business and Economics, Mendel University in Brno.
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Optimics
Optimics is an expert in the world of digital analytics and business & marketing technology area. We are on the mission to set the trends in the world of analytics and technology innovations. Our team consists of highly skilled experts – analysts, developers, and consultants – who have a great passion for what they do. But mostly we are a bunch of people with unique know-how, ideas, and dreams that allow us to grow and make Optimics, and the world around us a better place. For all of our clients, we are a long-term digital partner, not just a fling. We understand each part of the clients’ online ecosystem and are able to support them every step of the way. ✅We specialize in digital tracking, gathering and interpretation of data, and custom implementations using cutting edge technologies. ✅We are the masters of advanced integrations and are ready to utilize the benefits of machine learning and AI to get the most out of both web and mobile data. ✅We improve UX, websites and apps business performance, and we personalize the content so that it brings joy to the users and higher revenue to the clients. ✅Another domain of our expertise is the integration and support of advertising tools and technologies for publishers and advertisers. We are operating from Prague, Czech Republic alongside major clients from across Europe and our technology partners are leading vendors such as Google, Adobe, and SAS.