Optimove
Anatoly Khaytovich is a seasoned software developer with extensive experience in back-end development, currently serving as a Senior Back-End Developer at Optimove since August 2023. Previous roles include Back-End Tech-Leader at Perion Network, where significant contributions were made in evaluating product roadmaps and building infrastructure APIs, and Senior Back-End Developer positions at Cymbio, PROFTIT, and various other companies. Throughout a career spanning over a decade, notable expertise includes developing core system modules, RESTful APIs, and data integrity services, primarily within the technology and gaming industries. Anatoly holds a degree in Software Engineering from HackerU College in Ramat-Gan.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.