Optimove
Chris Gardella is a seasoned sales professional currently serving as a Senior Account Executive at Optimove since April 2024. Previously, Chris held the position of Executive Director - Brand Data at Resonate, where access to extensive consumer intelligence data was a key focus. Chris also worked as an Enterprise Principal Account Executive for Strategic Accounts at RollWorks, contributing to B2B growth through account-based marketing solutions. Earlier roles include Senior Account Executive positions at Searchmetrics, Skai, and Yext, with responsibilities spanning enterprise sales and marketing strategy. Chris’s experience also includes managing research and sales operations at DeMatteo Monness LLC and overseeing branch operations at Enterprise Rent-A-Car. Chris earned a B.A. in Public Communication from Buffalo State University.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.