Optimove
David Hardy is an experienced professional with a strong background in business services and digital marketing, currently serving as VP of Business Services at Optimove since March 2023. Prior to this role, David co-founded Purposeful Growth and held various leadership positions at Adobe, including Head of Pre Sales for EMEA Professional Services. David’s extensive experience at Rakuten Marketing involved roles such as VP of Strategic Services and Senior Director for Multichannel & Attribution, where strategic initiatives and global service offerings were developed. David began their career in account management and corporate marketing after earning a 2.1 degree in Economics from the University of Sussex.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.