Optimove
Ella Plis has over a decade of experience in business intelligence and data science, currently serving as the BI Team Leader at Optimove since July 2010. Ella has advanced through several roles within the company, including BI developer, Senior Marketing Data Scientist, and Senior Analyst. Prior to Optimove, Ella gained experience as a CVM Analyst at Conduit from September 2010 to December 2011. Ella holds a Bachelor of Science degree in Industrial Engineering from Shenkar College of Engineering and Design, completed in 2010.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.