Optimove
Lindsay John is a seasoned professional with extensive experience in sales operations and client experience management. Currently serving as the Sales Operations Manager at Optimove since October 2022, Lindsay also founded Elle Hemingway Consulting in July 2022, focusing on HubSpot and marketing operations. Previous roles include Supervisor of Client Experience and Team Lead at Assure, Partnership and Sponsorship Sales Manager at the University of Utah, and Physician Recruiter at VISTA Staffing Solutions, Inc. Additionally, Lindsay has held positions such as Experience Manager at Athleta and Digital Media Sales Representative at Cars.com. Educational background includes a Bachelor's Degree in English Language and Literature/Mass Communications from the University of Utah and a certification in Digital Marketing from Skillcrush.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.