Optimove
Lior Grubert has extensive experience in the field of data engineering, currently working as a Senior Team Leader in Customer Data Engineering at Optimove since September 2019, where previous roles included Data Integration Team Leader and Senior Data Integration Engineer. Prior to this, Lior served as a Swimming Instructor at Sporter in 2017, where skills assessment and improvement plans for swimmers were developed. Lior also completed military service in the Israel Defence Forces from July 2012 to May 2015, focusing on data analysis and information management. Lior’s educational background includes a Bachelor's degree in Finance and Information Technology from Seton Hall University, earned between 2015 and 2019.
Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.