Optimove
Marcello De Crescenzo is an experienced professional with a diverse background in sales, marketing technology, and digital transformation. Currently serving as an Account Executive and Head of Sales Development at Optimove since January 2022, Marcello previously held the position of Marketing Technology Advisor - Team Leader at Bloomreach from March 2021 to January 2022. Additional experience includes a role as a Digital Growth Consultant at Insider, a Digital Transformation Manager and Business Development Manager at Exponea, and a Sales Development Representative at Varnish Software. Earlier in the career, Marcello worked at HSBC as a Digital Coach and Customer Experience Manager, and held positions at Travelex as a Senior Travel Money Advisor and Travel Money Advisor.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.