Optimove
Roy Wasserman has a diverse range of work experience spanning various industries. Roy began their career at Precise - Financial Management Services Ltd. in 2007, where they worked as a Financial Planner and Consultant until 2011. Roy then joined The Israeli Phoenix as a Business Analyst, where they worked until 2013. From 2013 to 2015, Roy served as a Business Development Manager at Madanes Insurance Agency Ltd. After that, they took on the role of Managing Director at GNA Medical Genetics Center Ltd. from 2015 to 2017. Roy then moved on to Spoteer, where they served as the Director of Business Development in 2017 and then joined Optimove in 2018. At Optimove, Roy worked their way up from Partnerships Development Manager to Senior Account Executive, and is currently serving as the Director of Sales.
Roy Wasserman earned a Bachelor's degree in Economics and Management from The College of Management Academic Studies from 2006 to 2009. Roy then pursued a Master's degree in Business Management and obtained their M.B.A from the same institution during the period of 2009 to 2011.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.