Optimove
Shani Lustig is a Customer Success Manager at Optimove since 2021, previously serving as a Product Growth Manager at IMGN Media and as a Marketing and PR Analyst at IRO PARIS. At IRO PARIS, Shani developed and implemented a sample sale business plan, managed inventory for over 20 stores, and collaborated on creative marketing strategies. Prior experience includes managing restaurant operations and marketing initiatives at Assaf Artisanal, focusing on cost optimization and increasing revenue through various marketing solutions. Shani also led mental health committees in the Israel Defense Forces, receiving an excellence reward for outstanding service. Shani holds a Bachelor's degree in Marketing and Advertising Communication from the Fashion Institute of Technology and a Matriculation Diploma from Yigal Alon High School for Sciences and Arts.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.