Optimove
Tricia Williams is a Senior Customer Success Manager at Optimove since May 2022, previously serving as a Customer Success Manager. Prior experience includes working as a Loan Consultant Associate at Better from July 2020 to May 2022, where Tricia was a licensed mortgage professional with NMLS #2008613 across multiple states. Tricia's career began at Clemson University - College of Business, holding roles such as Recruiting Rotational Analyst, Sales Development Associate, and Marketing Administrative Support Associate from August 2016 to May 2020, providing operational support within the Marketing Department. Additional experience includes an internship in Client Success at Gympass and a marketing internship at Viscot Medical, where Tricia contributed to client engagement and sales strategies. Tricia holds a B.S. in Marketing with a focus on Brand Communications from Clemson University and has also studied abroad in Marketing at Charles University.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.