Yael Lapid

VP, Customer Delivery at Optimove

Yael Lapid has a strong background in technology, with experience ranging from software development to customer success and project management. Starting from the IDF Navy, Yael has advanced to positions such as Manager of SW Department and Director of Technologies. With a Master's degree in Electronics and Communications, Yael has navigated through various roles in different companies including ECI Telecom, Optibase Technologies, Capriza, and Optimove. Currently serving as the VP of Customer Delivery at Optimove, Yael has showcased strong leadership skills, managing teams and projects efficiently. Throughout their career, Yael has demonstrated a commitment to innovation, strategic partnerships, and customer success.

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Optimove

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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.


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51-200

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