Optum
Mark Hewatt is a seasoned marketing professional with extensive experience in demand generation and marketing automation. Currently serving as the Director of Demand Generation in the Digital Office at Optum since March 2023, Mark previously held key roles at Change Healthcare, where responsibilities included leading the Marketing Automation Platform operations and go-to-market strategies as Marketing Demand Operations Director. Prior to that, Mark managed global marketing automation and operations at NCR Corporation, building high-performance teams and strategizing demand generation initiatives. Mark began a career in online marketing at CheckFree/Fiserv and has a foundational background in multimedia production from the Metropolitan Atlanta Rapid Transit Authority. Mark earned a degree in Interactive Media and Video Production from Atlanta College of Art.
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Optum
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Optum is a health services and innovation company on a mission to help people live healthier lives and to help make the health system work better for everyone. Optum, part of the UnitedHealth Group family of businesses, is powering modern health care by connecting and serving the whole health system across 150 countries. We combine cutting-edge technology, the world’s largest health care database and vast expertise to improve health care delivery, quality and efficiency. We are revolutionizing health care that serves more than 100,000 physicians, practices and other health care facilities, as well as 127 million individual consumers.