Orascom Development Holding AG
Sherifa El Mofty has extensive experience in the field of public relations and corporate communications. Sherifa is currently serving as the Group Director for Corporate PR at Orascom Development. Prior to this role, they worked as a Public Relations Senior Manager for the same company.
Before joining Orascom Development, Sherifa held the position of PR & CSR Manager at Misr Italia Properties. Sherifa was responsible for managing the public relations and corporate social responsibility efforts of the company.
Sherifa also gained valuable experience at Etisalat Misr, where they served as a PR and Media Relations Supervisor. In this role, they handled media relations and PR activities for the telecom company.
Earlier in their career, Sherifa worked at Editor PR, Events & Communications, where they served as an Account Manager. Sherifa also worked at United Group Expo as an International Account Manager and at Princess Yachts Egypt as a Marketing and Operations Manager.
Sherifa started their professional journey at Premier Marketing Group Middle East and Africa, where they worked as an Account Manager.
Throughout their career, Sherifa has consistently demonstrated their expertise in public relations, media relations, and corporate communications.
Sherifa El Mofty obtained a Bachelor's Degree in Marketing and Economics from The German University in Cairo, where they studied from 2003 to 2007.
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Orascom Development Holding AG
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Orascom Development Holding AG is a Switzerland-based company engaged in the real estate sector. Through its subsidiaries, the Company develops and manages integrated towns; hotels; private villas and apartments; and leisure facilities, notably golf courses and marinas. Its activities are divided into five segments: the Hotels segment involves operations related to hotels; the Real Estate and Construction segment involves acquiring land banks and constructing residential real estate; the Destination Management segment maintains finished construction projects; the Land Sale segment manages land transactions; and the Other Activities segment includes mortgage financing, development and management. Its portfolio includes touristic destinations in seven countries: Egypt, the United Arab Emirates, Jordan, Oman, Switzerland, Morocco, Montenegro, and the United Kingdom. The Company's wholly owned subsidiaries include Orascom Hotels and Development in Egypt.