Rebecca Perkins

Rebecca Perkins, MBA, is an experienced marketing professional currently serving as Director of Lead Generation for Advisor Tech at Orion since August 2020, where responsibilities include developing go-to-market strategies to enhance sales and engagement. Prior to this role, Rebecca held the position of Product Marketing Manager at The Institutes from August 2016 to August 2020, focusing on campaign planning to engage specific personas, and had extensive hands-on tactical experience in digital marketing. Earlier experience includes serving as Membership Coordinator at Longwood Gardens, where Rebecca played a key role in launching a new Membership program and redesigned web content, and as a Marketing Intern emphasizing social media marketing. Rebecca also interned with the Greater Reading Chamber of Commerce & Industry, advocating for business-friendly legislation. Academic qualifications include an MBA in Marketing from Southeastern Oklahoma State University and a Bachelor’s Degree in Communications and Political Science from Alvernia University.