Kristina Riera

Kristina Riera is an experienced marketing professional with a focus on ecommerce and online strategies, currently serving as Senior Online Marketing Manager for bareMinerals and Buxom Cosmetics since February 2020. In this role, Kristina oversees media, affiliates, CRM, loyalty, and email strategies. Previously, Kristina held positions including Ecommerce Performance Marketing Manager, where responsibilities included managing traffic and conversion strategies, and Ecommerce Marketing Manager for Cle de Peau Beaute at Shiseido Americas Corporation. Other notable positions span several reputable companies, including Clarins Group and Saks Fifth Avenue, where Kristina enhanced online merchandising and site performance. Kristina holds a Bachelor of Science in Business Administration with a focus on Marketing and E-Business from Towson University.