Outra
Giles Mackay has an extensive work experience in founding various companies. In 1996, they founded PXS 3 LIMITED, a non-housebuilder part-exchange property company. Giles later founded Worthearly & Statuslist Limited in 1990, which primarily focused on holding investment property and developing mixed tenancy homes. In 1985, they founded Assettrust, a company that completed tax-based leasing transactions and sale and leasebacks in real estate and other asset classes. In 2003, they founded Assettrust Housing Limited, which created a shared ownership portfolio by purchasing and jointly developing buildings throughout the UK.
Giles also founded Hometrack in 1999, a leading provider of residential property market insights and analytics. Giles served as the company's founder until 2017.
In recent years, they founded Outra in 2016, a data science company offering predictive models for customer behavior in the digital marketing space. Giles also founded ZINE in 2015, a software services company in the social media influencer sector. Additionally, they founded heylo in 2017, a specialist residential property investment company that launched affordable home ownership solutions.
Their most recent venture is UPSTIX, founded in 2021, where they serve as the founder.
Giles Mackay has attended the Inns of Court Law School – Gray's Inn Bar School from an undisclosed start year until 1983. However, the specific degree and field of study that they pursued at this institution are unknown.
Outra
Outra is a customer data science business. We use data with speed, precision and AI to understand and delight customers. We create predictive data and use Velocita, our Customer Data Platform, to empower clients, enhance capability and deliver results.We bring a modern, science-led approach to delivering actionable insight at speed. With Quantasegmentation we combine disparate data sources and use the latest AI and deep learning, powered by cloud-based technology, to help transform your business. We understand how to use data to create segmentations for all business objectives, and interpret consumer behaviours and attitudes. We learn from the past, optimise the present and shape the future.Outra is an independent, senior and highly experienced team who genuinely understand the challenges of the CEO. We are passionate about increasing the value of data through science and automation. We work entirely for brands to advise and implement the best data and technology solutions to maximise return from investments in data.