Woodson Martin

Woodson Martin is Chief Executive Officer of OutSystems, leading the company into its next chapter of AI-powered innovation and global growth.

Martin is a customer-centric technology executive with nearly three decades of experience leading and scaling enterprise software businesses. He has held senior leadership roles across product, marketing, and go-to-market functions at global SaaS companies ranging from early-stage ventures to industry-defining platforms.

Most recently, Woodson served as EVP and General Manager of Salesforce AppExchange, the world's largest enterprise cloud marketplace. In this role, he led strategy and operations for a global ecosystem of ISVs and consulting partners, helping to accelerate innovation and drive growth across the Salesforce platform. During his tenure at Salesforce, he also served as Chief Marketing Officer for the EMEA region while based in London, where he built regional teams and strategies that fueled international expansion and brand leadership.

Earlier in his career, Woodson held global marketing and product leadership roles at Business Objects (acquired by SAP), a pioneer in business intelligence and analytics software. Based in Paris, he played a key role in the company’s global positioning and product strategy, helping to drive adoption across a rapidly growing customer base in Europe, North America, and Asia-Pacific.

Martin is known for building high-performing teams, developing ecosystem-driven growth strategies, and driving operational excellence. His leadership style combines strategic vision with hands-on execution and a strong focus on customer success.

Martin is also deeply committed to volunteering and community engagement. He serves on the board of several non-profits and a local government agency in California. He sponsors the Madison Center for Civic Engagement at his alma-mater, JMU in Virginia, to encourage and enable a next generation of leaders to engage in constructive dialog across differences.