Ovative Group
Abigail Smits has extensive experience in marketing analytics and business process improvement, currently serving as Influencer Marketing Sr. Analyst at Ovative Group since April 2022, after previous roles as SEM Sr. Analyst and SEM Analyst. Prior to Ovative Group, Abigail was an Account Coordinator and Business Development Intern at Aam Creative. Notably, during a four-year tenure at Polaris Inc., Abigail held multiple analytical and engineering roles, achieving significant cost savings through USMCA compliance analysis and process improvements. Educational background includes a degree from the University of Minnesota - Carlson School of Management and a study abroad opportunity at the University of Otago.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!