Ovative Group
Alison Cruz is a skilled marketing professional with extensive experience in media strategy and planning, currently serving as a Manager at Ovative Group since September 2020, after previously holding the position of Senior Analyst within the same division. Prior to joining Ovative Group, Alison worked as a Senior Integrated Media Planner at Empower, where key clients included Rust-Oleum and GNC. Alison's career also includes roles at TimeZoneOne as a Client Engagement Manager for various travel and tourism clients, as well as positions at Archer Malmo, BVK, HY Connect, and Brass Light Gallery. Alison holds a Bachelor of Business Administration in Marketing and Advertising from Marquette University, earned in 2015.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!