Ovative Group
Arielle Pfau (Farness) currently serves as Manager, Video & Programmatic Media at Ovative Group, following a progressive career in media planning and digital project management. Previous roles include Media Supervisor, Senior Media Planner, and Media Planner at Carmichael Lynch, as well as Senior Digital Media Analyst and Digital Media Analyst at Merkle, where responsibilities involved executing and optimizing programmatic campaigns across various platforms. Experience also includes serving as Digital Project Manager at B507, where project budgets and timelines were created, and project management was conducted using Agile methodology. Arielle began a career as a Business Analyst/Project Manager Intern at Maverick Software Consulting. Arielle holds a B.A. in Marketing from Minnesota State University, Mankato.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!