Ovative Group
Caty O'Connor is a Paid Social Senior Analyst at Ovative Group, specializing in account management for General Mills and Polaris since March 2023. Previously, Caty served as a Senior Associate for Paid Social at Essence, managing the Bose account, where responsibilities included analyzing campaign performance, monitoring budget pacing, and optimizing audience targeting. Caty's career includes roles as a Social Media Campaign Manager at Audacy, Inc., where execution and analysis of paid social campaigns for various clients were key focuses, and as a Marketing & Sales Coordinator at Sportsdigita, contributing to social media strategies and client support. Additional experience includes a Creative Content Coordinator position at Capstone Agency and an Account Management Intern role at Sportsdigita. Caty holds a Bachelor's degree in Public Relations with a focus on Sports and Entertainment Management from The University of Alabama.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!