Ovative Group
Derek T. Nelson is a seasoned professional in marketing measurement and consultancy, currently serving as the Sr. Director of Measurement & RMN Consulting at Ovative Group since May 2022. With a robust history in the field, Derek has held significant roles including Lead Product Owner at Roundel, where the development of data clean room technology was led, and Sr. Audience Manager at Target, where efforts focused on transforming data into attributable marketing signals. Additional experience includes key positions at Best Buy as Manager of Media Network Insights, Research Director at Sinclair Broadcast Group, and various roles within Digital River, Marketing Architects, and Hubbard Broadcasting. Derek holds an MBA from the University of Minnesota - Carlson School of Management and a BA in Communications and Information Technology from the University of Minnesota.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!