Ovative Group
Ethan Farina is a skilled digital experience optimization professional with extensive experience in analytics and digital marketing. Currently serving as a Manager at Ovative Group since August 2020, Ethan has led site and app optimization initiatives and enhanced client analytics strategies. Previously, as a Digital Advertising Analyst at Carlson Wagonlit Travel, Ethan utilized SAS data analytics to analyze advertising campaign performance and managed schedules for over 270 clients. Earlier roles included positions at FRSecure and United Strategies LLC, with foundational experience as a Student Research Assistant at the University of Minnesota. Ethan holds a Bachelor of Arts degree in Political Science, Business Law, and Journalism and Mass Communication from the University of Minnesota.
Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!