Ovative Group
Jeff McLaughlin is an experienced Technical Project Manager at Ovative/group since 2018, specializing in project management, backlog/resource management, and process improvement. McLaughlin also owns McLaughlin Consulting Group LLC, providing contract services in business analysis and project management, with recent work as a Senior Business Analyst for Land O'Lakes. Prior experience includes a Senior Business Analyst role at Land O'Lakes, and various strategic and analytical positions at The Lacek Group from 2003 to 2017, leading efforts in automotive loyalty programs, mobile application strategy, and marketing analytics. McLaughlin’s career began in database marketing and circulation management with notable roles at DEMCO, Inc. and Victoria's Secret Catalogue. McLaughlin holds a BS in Business Administration/Marketing from the University of Minnesota.
Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!