Ovative Group
Madelyn Guman is a highly skilled marketing professional specializing in paid search, currently serving as a Sr. Analyst at Ovative Group since June 2023, where responsibilities include designing and implementing testing roadmaps to enhance client performance. Previously, Madelyn held positions at Ovative Group as an Analyst and Intern in Paid Search, managing significant budgets and optimizing campaigns for improved engagement. Madelyn also gained valuable experience as an Operations Program Assistant at the Wisconsin School of Business, creating marketing content and analyzing lead generation data, and as Mentorship Director for UW-Madison Women in Business, fostering connections among members and recruiting mentors. Armed with a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison and a Digital Studies Certificate, along with a foundational degree from Grand Valley State University, Madelyn combines a strong academic background with practical experience in the business and marketing fields.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!