Ovative Group
Mitchell McLain has a diverse work experience in the digital marketing and advertising industry. Mitchell started their career as a Graphic Designer at Daktronics in 2006. Later, they joined Gemini: Advanced Marketing Solutions and held various roles such as Art Director, Digital Strategist, Senior Digital Strategist, and eventually became the Director of Paid Media. In 2016, Mitchell McLain joined Sportradar as a Marketing Manager, where they established and led a Global Digital Marketing team. Currently, they are working at Ovative Group, first serving as a Sr Manager of Paid Search and now as the Director of Paid Search. In their current role, they are responsible for developing and implementing paid search strategies for renowned brands and coaching their teammates.
Mitchell McLain obtained a Bachelor of Science degree in Graphic Design from South Dakota State University between 2002 and 2006. Before attending South Dakota State University, Mitchell attended Dakota State University in 2001-2002, but no degree or field of study information is provided for this period. In terms of additional certifications, Mitchell McLain obtained the following certifications: Bing Ads Accredited Professional from Microsoft in April 2020, Google Display Certified, Google Mobile, Google Video Certificate, and Google Advertising Fundamentals from Google in September and October 2016, Kenshoo Search Pro from Kenshoo in October 2015, and Google Ads Search Certification, Google Shopping Ads Certification, and MAP Certified from Ovative Group in September and April 2021.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!