Ovative Group
Patrick Johnston is an experienced leader in digital experience optimization, currently serving as Sr. Director at Ovative Group since July 2018, where expertise includes improving the enterprise value of clients' digital properties through experimentation and data-driven strategies. Previous roles include Director of Digital Product and Analytics at Star Tribune, where collaboration with various teams drove revenue growth, and multiple positions at Target focused on digital marketing, product development, and analytics, significantly enhancing performance and profitability across digital channels. Patrick holds an MBA in Marketing and Strategic Management from the UMN Carlson School of Management and a BBA in Marketing from the Wisconsin School of Business.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!