Ovative Group
Paul Henderson is an accomplished analytics professional with extensive experience in data analysis and management. Currently, Paul serves as a Senior Manager in Analytics and Testing at Ovative Group, having previously held roles including Manager of Measurement Solutions and Senior Analyst in Media Analytics. Prior experience includes a tenure at EAB as a Senior Data Analyst, where Paul led teams in providing customized data insights and developed forecasting models for enrollment projections. Earlier in Paul’s career, valuable experience was gained at Target as a Promotional Insights Analyst, managing data for promotional strategies and competitive pricing across various product categories. Paul holds a Bachelor of Arts in Physics and Music from St. Olaf College.
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Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!