OX Tools Global
Dan Keyse serves as the Managing Director for OX Tools Global in Australia and New Zealand since May 2022, where responsibilities include leading the business operations in the region. Previously, Dan held various roles at Stanley Black & Decker, Inc. from November 2006 to May 2022, culminating in the position of Regional Brand Marketing Director for Australia and New Zealand. In this role, Dan directed brand and digital marketing, product training, and licensing strategies across all Tool & Storage brands. Other notable positions included Marketing Director for the Industrial & Automotive Strategic Business Unit and Commercial Sales Director overseeing the Industrial & Automotive Repair channel. Dan's experience spans managing local teams, developing successful marketing and sales strategies, and holding multiple national account leadership roles in the UK, showcasing strong commercial and market expertise.
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OX Tools Global
OX Tools was born in 1974 in Perth, Australia and launched under the OX brand at the beginning of 2010. Now with 18 offices across 15 countries our extremely high quality products, strong brand and competitive pricing is being experienced by tradesman across the globe. The OX brand launched in the United Kingdom in 2010 and into the United States of America in 2011, beginning our worldwide distribution of OX tools. Developed and proven in the Australian market over the past 44 years. OX hand tools are instinctively recognised as tough, dynamic and different. This level of excellence translates directly into an increase in sales revenues and profit for your organisation - all the added peace of mind that our ‘No Hassle Guarantee’ and unconditional ‘Sale or Return Policy’ gives you and your customers. Innovation has always been a factor for success at OX Tools Global. To further strengthen our global leadership position, we continue to invest in innovation by having the right products for the right market at the right time Mission: Live the trade by providing productivity to the tradesperson and being the champion for retailers enabling them to drive increased profts and performance Vision: Our vision is to bring the strength of the OX to every tradesperson through passion, design and a relentless pursuit of innovation. Our tools will be instinctively recognized as TOUGH.DYNAMIC.DIFFERENT. OX is the extra man on site. Values: - Innovate and challenge - Extreme ownership - Frugality - Agility - Customer first