Lucila Cardenas

Lucila Cardenas is an accomplished marketing professional currently serving as Gerente de Marketing at Pagaleve since April 2022. Prior to this role, Lucila worked at GTM Holdings from January 2018 to January 2022 as Branding Coordinator for External and Institutional Communication, where responsibilities included leading a multidisciplinary team, implementing communication and digital media plans, defining key messaging, and managing relationships with communication agencies and internal departments. Lucila's extensive experience also includes positions at Braskem, where roles ranged from Junior Internal Communications Analyst to Senior External Communication Analyst, focusing on internal communication strategies and campaign management. Lucila's career began with an internship in communication at Manufatura de Botões Cardenas Ltda. and an events internship at Fundação Cásper Líbero. Educational credentials include a Bachelor's Degree in Social Communication with an emphasis on Public Relations from Faculdade Cásper Líbero, an extension in Marketing Planning from ESPM, and an MBA focused on Administration from FGV.