At PALETTE, we believe great retail isn’t just about selling more. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗮𝘆 𝗵𝗲𝗮𝗹𝘁𝗵𝘆, 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲.

In today’s market, too many pricing systems focus only on SKU-level wins. This leads to chasing elasticity curves, amplifying best-sellers, and leaving weaker SKUs to collapse under the weight of imbalance.

𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝗯𝗲𝘁𝘁𝗲𝗿. Because real merchants don’t get to manage just their winners, they're responsible for every SKU they carry. PALETTE was built to help retailers manage the full health of their assortments. 

We do this by helping merchants:

🚩 See where demand is pooling too heavily.

✨ Re-balance demand across the broader assortment.

🎯 Strengthen future assortments by designing around true customer value rather than reacting to late-season clearance risk.

📈 Build healthier, more profitable categories that succeed across the entire lifecycle.

𝗪𝗲 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗽𝗿𝗶𝗰𝗲𝘀. We manage how customers shop your assortment, making seasons easier to drive, margins stronger, and clearance seasons less painful. Success should strengthen your assortment, not strain it or inevitably build inventory in the worst places and ways. 

Healthy seasons aren't lucky. They're built by design. Allowing every SKU in your assortment to contribute to the total's long-term success. 

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