Palm Hills Developments
Heba Abdel Monsef is an accomplished marketing professional with extensive experience in strategic marketing and account management. As the Marketing Director at Palm Hills Developments since March 2018, Heba has developed and evaluated marketing strategies for a diverse portfolio, overseeing all communication channels. Prior to this role, Heba held various positions at J. Walter Thompson Worldwide, progressing from Account Executive to Account Director between 2006 and the present. Heba's academic background includes a Master's degree in Business Administration and Management from SDA Bocconi and a Bachelor of Arts in Integrated Marketing Communication from The American University in Cairo.
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Palm Hills Developments
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Palm Hills Developments is a leading real estate company in the Egyptian market, primarily developing integrated residential, commercial real estate and resort projects. Founded in 2005 by Mansour and Maghraby Investment and Development Company [MMID], the company which is listed on the Egyptian Stock Exchange and London Stock Exchange, traded under the symbols "PHDC.CA" and "PHDC.LI" respectively, was the result of a vision to create self-sufficient and well integrated communities. Presently Palm Hills Developments possesses one of the largest land banks in the country and is rapidly growing into a regional player, thanks to a geographically diversified land bank suitable for the development of a broad range of real estate products all fashioned to cater for customers' need gaps and preferences. Currently, Palm Hills Developments has a portfolio of 26 projects spanning different development stages nationwide, and spreading over 27 million square meters [sqm] in Egypt, including 5 million sqm in which is held for sale in Saudi Arabia. The Company's product offering includes primary homes on both West Cairo and East Cairo, as well as second homes by the Mediterranean Sea [North Coast]. The land bank includes 757,000 sqm of land earmarked for Commercial/Retail developments, with ambitions to have such properties contribute around 25% of the Company's consolidated Net Income by 2020.